diff --git a/packages/frontend/core/src/components/affine/setting-modal/general-setting/billing/index.tsx b/packages/frontend/core/src/components/affine/setting-modal/general-setting/billing/index.tsx
index 25e338dcd6..5612e04d59 100644
--- a/packages/frontend/core/src/components/affine/setting-modal/general-setting/billing/index.tsx
+++ b/packages/frontend/core/src/components/affine/setting-modal/general-setting/billing/index.tsx
@@ -224,7 +224,16 @@ const SubscriptionSettings = () => {
               >
                 <SettingRow
                   style={{ cursor: 'pointer' }}
-                  onClick={() => setOpenCancelModal(true)}
+                  onClick={() => {
+                    mixpanel.track('PlanChangeStarted', {
+                      segment: 'settings panel',
+                      module: 'billing subscription list',
+                      control: 'plan cancel action',
+                      type: proSubscription.plan,
+                      category: proSubscription.recurring,
+                    });
+                    setOpenCancelModal(true);
+                  }}
                   className="dangerous-setting"
                   name={t[
                     'com.affine.payment.billing-setting.cancel-subscription'
@@ -369,10 +378,21 @@ const PaymentMethodUpdater = () => {
 const ResumeSubscription = () => {
   const t = useI18n();
   const [open, setOpen] = useState(false);
+  const subscription = useService(SubscriptionService).subscription;
+  const handleClick = useCallback(() => {
+    setOpen(true);
+    mixpanel.track('PlanChangeStarted', {
+      segment: 'settings panel',
+      module: 'pricing plan list',
+      control: 'plan resume action',
+      type: subscription.pro$.value?.plan,
+      category: subscription.pro$.value?.recurring,
+    });
+  }, [subscription.pro$.value?.plan, subscription.pro$.value?.recurring]);
 
   return (
     <ResumeAction open={open} onOpenChange={setOpen}>
-      <Button className={styles.button} onClick={() => setOpen(true)}>
+      <Button className={styles.button} onClick={handleClick}>
         {t['com.affine.payment.billing-setting.resume-subscription']()}
       </Button>
     </ResumeAction>
diff --git a/packages/frontend/core/src/components/affine/setting-modal/general-setting/plans/actions.tsx b/packages/frontend/core/src/components/affine/setting-modal/general-setting/plans/actions.tsx
index 737b921059..6d58ed354b 100644
--- a/packages/frontend/core/src/components/affine/setting-modal/general-setting/plans/actions.tsx
+++ b/packages/frontend/core/src/components/affine/setting-modal/general-setting/plans/actions.tsx
@@ -1,4 +1,5 @@
 import { useAsyncCallback } from '@affine/core/hooks/affine-async-hooks';
+import { mixpanel } from '@affine/core/utils';
 import { useService } from '@toeverything/infra';
 import { nanoid } from 'nanoid';
 import type { PropsWithChildren } from 'react';
@@ -33,6 +34,13 @@ export const CancelAction = ({
       // refresh idempotency key
       setIdempotencyKey(nanoid());
       onOpenChange(false);
+      mixpanel.track('ChangePlanSucceeded', {
+        segment: 'settings panel',
+        module: 'pricing plan list',
+        control: 'plan cancel action',
+        type: subscription.pro$.value?.plan,
+        category: subscription.pro$.value?.recurring,
+      });
     } finally {
       setIsMutating(false);
     }
@@ -78,6 +86,13 @@ export const ResumeAction = ({
       // refresh idempotency key
       setIdempotencyKey(nanoid());
       onOpenChange(false);
+      mixpanel.track('ChangePlanSucceeded', {
+        segment: 'settings panel',
+        module: 'pricing plan list',
+        control: 'plan resume action',
+        type: subscription.pro$.value?.plan,
+        category: subscription.pro$.value?.recurring,
+      });
     } finally {
       setIsMutating(false);
     }
diff --git a/packages/frontend/core/src/components/affine/setting-modal/general-setting/plans/ai/actions/cancel.tsx b/packages/frontend/core/src/components/affine/setting-modal/general-setting/plans/ai/actions/cancel.tsx
index e665dad692..9bcbb5e989 100644
--- a/packages/frontend/core/src/components/affine/setting-modal/general-setting/plans/ai/actions/cancel.tsx
+++ b/packages/frontend/core/src/components/affine/setting-modal/general-setting/plans/ai/actions/cancel.tsx
@@ -1,6 +1,7 @@
 import { Button, type ButtonProps, useConfirmModal } from '@affine/component';
 import { useAsyncCallback } from '@affine/core/hooks/affine-async-hooks';
 import { SubscriptionService } from '@affine/core/modules/cloud';
+import { mixpanel } from '@affine/core/utils';
 import { SubscriptionPlan } from '@affine/graphql';
 import { useI18n } from '@affine/i18n';
 import { useService } from '@toeverything/infra';
@@ -17,6 +18,12 @@ export const AICancel = ({ ...btnProps }: AICancelProps) => {
   const { openConfirmModal } = useConfirmModal();
 
   const cancel = useAsyncCallback(async () => {
+    mixpanel.track('PlanChangeStarted', {
+      segment: 'settings panel',
+      control: 'plan cancel action',
+      type: subscription.ai$.value?.plan,
+      category: subscription.ai$.value?.recurring,
+    });
     openConfirmModal({
       title: t['com.affine.payment.ai.action.cancel.confirm.title'](),
       description:
@@ -40,6 +47,10 @@ export const AICancel = ({ ...btnProps }: AICancelProps) => {
             SubscriptionPlan.AI
           );
           setIdempotencyKey(nanoid());
+          mixpanel.track('ChangePlanSucceeded', {
+            segment: 'settings panel',
+            control: 'plan cancel action',
+          });
         } finally {
           setMutating(false);
         }
diff --git a/packages/frontend/core/src/components/affine/setting-modal/general-setting/plans/ai/actions/resume.tsx b/packages/frontend/core/src/components/affine/setting-modal/general-setting/plans/ai/actions/resume.tsx
index 2c3ab7a037..bb15a1c3ba 100644
--- a/packages/frontend/core/src/components/affine/setting-modal/general-setting/plans/ai/actions/resume.tsx
+++ b/packages/frontend/core/src/components/affine/setting-modal/general-setting/plans/ai/actions/resume.tsx
@@ -6,6 +6,7 @@ import {
 } from '@affine/component';
 import { useAsyncCallback } from '@affine/core/hooks/affine-async-hooks';
 import { SubscriptionService } from '@affine/core/modules/cloud';
+import { mixpanel } from '@affine/core/utils';
 import { SubscriptionPlan } from '@affine/graphql';
 import { useI18n } from '@affine/i18n';
 import { SingleSelectSelectSolidIcon } from '@blocksuite/icons/rc';
@@ -26,6 +27,13 @@ export const AIResume = ({ ...btnProps }: AIResumeProps) => {
   const { openConfirmModal } = useConfirmModal();
 
   const resume = useAsyncCallback(async () => {
+    mixpanel.track('PlanChangeStarted', {
+      segment: 'settings panel',
+      control: 'plan resume action',
+      type: subscription.ai$.value?.plan,
+      category: subscription.ai$.value?.recurring,
+    });
+
     openConfirmModal({
       title: t['com.affine.payment.ai.action.resume.confirm.title'](),
       description:
@@ -43,6 +51,10 @@ export const AIResume = ({ ...btnProps }: AIResumeProps) => {
           idempotencyKey,
           SubscriptionPlan.AI
         );
+        mixpanel.track('ChangePlanSucceeded', {
+          segment: 'settings panel',
+          control: 'plan resume action',
+        });
         notify({
           icon: <SingleSelectSelectSolidIcon />,
           iconColor: cssVar('processingColor'),
diff --git a/packages/frontend/core/src/components/affine/setting-modal/general-setting/plans/ai/actions/subscribe.tsx b/packages/frontend/core/src/components/affine/setting-modal/general-setting/plans/ai/actions/subscribe.tsx
index 355470e899..9e6dd547c8 100644
--- a/packages/frontend/core/src/components/affine/setting-modal/general-setting/plans/ai/actions/subscribe.tsx
+++ b/packages/frontend/core/src/components/affine/setting-modal/general-setting/plans/ai/actions/subscribe.tsx
@@ -42,7 +42,7 @@ export const AISubscribe = ({ ...btnProps }: AISubscribeProps) => {
 
   const subscribe = useAsyncCallback(async () => {
     setMutating(true);
-    mixpanel.track('plan upgrade started', {
+    mixpanel.track('PlanUpgradeStarted', {
       category: SubscriptionRecurring.Yearly,
       type: SubscriptionPlan.AI,
     });
diff --git a/packages/frontend/core/src/components/affine/setting-modal/general-setting/plans/plan-card.tsx b/packages/frontend/core/src/components/affine/setting-modal/general-setting/plans/plan-card.tsx
index 6fca8d5566..823779959b 100644
--- a/packages/frontend/core/src/components/affine/setting-modal/general-setting/plans/plan-card.tsx
+++ b/packages/frontend/core/src/components/affine/setting-modal/general-setting/plans/plan-card.tsx
@@ -167,11 +167,23 @@ const CurrentPlan = () => {
 const Downgrade = ({ disabled }: { disabled?: boolean }) => {
   const t = useI18n();
   const [open, setOpen] = useState(false);
+  const subscription = useService(SubscriptionService).subscription;
 
   const tooltipContent = disabled
     ? t['com.affine.payment.downgraded-tooltip']()
     : null;
 
+  const handleClick = useCallback(() => {
+    setOpen(true);
+    mixpanel.track('PlanChangeStarted', {
+      segment: 'settings panel',
+      module: 'pricing plan list',
+      control: 'billing cancel action',
+      type: subscription.pro$.value?.plan,
+      category: subscription.pro$.value?.recurring,
+    });
+  }, [subscription.pro$.value?.plan, subscription.pro$.value?.recurring]);
+
   return (
     <CancelAction open={open} onOpenChange={setOpen}>
       <Tooltip content={tooltipContent} rootOptions={{ delayDuration: 0 }}>
@@ -179,7 +191,7 @@ const Downgrade = ({ disabled }: { disabled?: boolean }) => {
           <Button
             className={styles.planAction}
             type="primary"
-            onClick={() => setOpen(true)}
+            onClick={handleClick}
             disabled={disabled}
           >
             {t['com.affine.payment.downgrade']()}
@@ -257,6 +269,13 @@ const Upgrade = ({ recurring }: { recurring: SubscriptionRecurring }) => {
     }
 
     setMutating(true);
+    mixpanel.track('PlanUpgradeStarted', {
+      segment: 'settings panel',
+      module: 'pricing plan list',
+      control: 'pricing plan action',
+      type: 'cloud pro subscription',
+      category: recurring,
+    });
     const link = await subscriptionService.createCheckoutSession({
       recurring,
       idempotencyKey,
@@ -268,7 +287,6 @@ const Upgrade = ({ recurring }: { recurring: SubscriptionRecurring }) => {
     setIdempotencyKey(nanoid());
     popupWindow(link);
     setOpenedExternalWindow(true);
-    mixpanel.track_forms('Subscription', SubscriptionPlan.Pro);
   }, [openPaymentDisableModal, subscriptionService, recurring, idempotencyKey]);
 
   return (
@@ -302,6 +320,17 @@ const ChangeRecurring = ({
   const [idempotencyKey, setIdempotencyKey] = useState(nanoid());
   const subscription = useService(SubscriptionService).subscription;
 
+  const onStartChange = useCallback(() => {
+    mixpanel.track('PlanChangeStarted', {
+      segment: 'settings panel',
+      module: 'pricing plan list',
+      control: 'plan resume action',
+      type: 'cloud pro subscription',
+      category: to,
+    });
+    setOpen(true);
+  }, [to]);
+
   const change = useAsyncCallback(async () => {
     setIsMutating(true);
     await subscription.setSubscriptionRecurring(idempotencyKey, to);
@@ -327,7 +356,7 @@ const ChangeRecurring = ({
       <Button
         className={styles.planAction}
         type="primary"
-        onClick={() => setOpen(true)}
+        onClick={onStartChange}
         disabled={disabled || isMutating}
         loading={isMutating}
       >
@@ -371,6 +400,18 @@ const ResumeButton = () => {
   const t = useI18n();
   const [open, setOpen] = useState(false);
   const [hovered, setHovered] = useState(false);
+  const subscription = useService(SubscriptionService).subscription;
+
+  const handleClick = useCallback(() => {
+    setOpen(true);
+    mixpanel.track('PlanChangeStarted', {
+      segment: 'settings panel',
+      module: 'pricing plan list',
+      control: 'pricing plan action',
+      type: 'cloud pro subscription',
+      category: subscription.pro$.value?.recurring,
+    });
+  }, [subscription.pro$.value?.recurring]);
 
   return (
     <ResumeAction open={open} onOpenChange={setOpen}>
@@ -378,7 +419,7 @@ const ResumeButton = () => {
         className={styles.planAction}
         onMouseEnter={() => setHovered(true)}
         onMouseLeave={() => setHovered(false)}
-        onClick={() => setOpen(true)}
+        onClick={handleClick}
       >
         {hovered
           ? t['com.affine.payment.resume-renewal']()
diff --git a/packages/frontend/core/src/components/affine/subscription-landing/index.tsx b/packages/frontend/core/src/components/affine/subscription-landing/index.tsx
index 30333c17e3..500331d1b6 100644
--- a/packages/frontend/core/src/components/affine/subscription-landing/index.tsx
+++ b/packages/frontend/core/src/components/affine/subscription-landing/index.tsx
@@ -1,8 +1,10 @@
 import { AuthPageContainer } from '@affine/component/auth-components';
 import { Button } from '@affine/component/ui/button';
 import { useNavigateHelper } from '@affine/core/hooks/use-navigate-helper';
+import { SubscriptionPlan } from '@affine/graphql';
 import { Trans, useI18n } from '@affine/i18n';
-import { type ReactNode, useCallback } from 'react';
+import mixpanel from 'mixpanel-browser';
+import { type ReactNode, useCallback, useEffect } from 'react';
 import { useSearchParams } from 'react-router-dom';
 
 import * as styles from './styles.css';
@@ -56,6 +58,13 @@ const UpgradeSuccessLayout = ({
 
 export const CloudUpgradeSuccess = () => {
   const t = useI18n();
+  useEffect(() => {
+    mixpanel.track('PlanUpgradeSucceeded', {
+      segment: 'settings panel',
+      control: 'plan upgrade action',
+      plan: SubscriptionPlan.Pro,
+    });
+  }, []);
   return (
     <UpgradeSuccessLayout
       title={t['com.affine.payment.upgrade-success-page.title']()}
@@ -66,7 +75,13 @@ export const CloudUpgradeSuccess = () => {
 
 export const AIUpgradeSuccess = () => {
   const t = useI18n();
-
+  useEffect(() => {
+    mixpanel.track('PlanUpgradeSucceeded', {
+      segment: 'settings panel',
+      control: 'plan upgrade action',
+      plan: SubscriptionPlan.Pro,
+    });
+  }, []);
   return (
     <UpgradeSuccessLayout
       title={t['com.affine.payment.ai-upgrade-success-page.title']()}
diff --git a/packages/frontend/core/src/pages/subscribe.tsx b/packages/frontend/core/src/pages/subscribe.tsx
index 4688abb071..56640f3a5f 100644
--- a/packages/frontend/core/src/pages/subscribe.tsx
+++ b/packages/frontend/core/src/pages/subscribe.tsx
@@ -53,6 +53,10 @@ export const Component = () => {
               : !!subscriptionService.subscription.pro$.value;
           if (!subscribed) {
             setMessage('Creating checkout...');
+            mixpanel.track('PlanUpgradeStarted', {
+              type: plan,
+              category: recurring,
+            });
             try {
               const checkout = await subscriptionService.createCheckoutSession({
                 idempotencyKey,