diff --git a/blocksuite/affine/blocks/block-embed/src/embed-iframe-block/commands/insert-embed-iframe-with-url.ts b/blocksuite/affine/blocks/block-embed/src/embed-iframe-block/commands/insert-embed-iframe-with-url.ts
index a481c3b3e7..20ab737ce9 100644
--- a/blocksuite/affine/blocks/block-embed/src/embed-iframe-block/commands/insert-embed-iframe-with-url.ts
+++ b/blocksuite/affine/blocks/block-embed/src/embed-iframe-block/commands/insert-embed-iframe-with-url.ts
@@ -90,15 +90,15 @@ export const insertEmbedIframeWithUrlCommand: Command<
       surfaceBlock.model
     );
 
-    gfx.selection.set({
-      elements: [newBlockId],
-      editing: false,
-    });
-
     gfx.tool.setTool(
       // @ts-expect-error FIXME: resolve after gfx tool refactor
       'default'
     );
+
+    gfx.selection.set({
+      elements: [newBlockId],
+      editing: false,
+    });
   }
 
   if (!newBlockId) {
diff --git a/blocksuite/affine/blocks/block-embed/src/embed-iframe-block/components/embed-iframe-error-card.ts b/blocksuite/affine/blocks/block-embed/src/embed-iframe-block/components/embed-iframe-error-card.ts
index 786aa43987..0ec87fdd88 100644
--- a/blocksuite/affine/blocks/block-embed/src/embed-iframe-block/components/embed-iframe-error-card.ts
+++ b/blocksuite/affine/blocks/block-embed/src/embed-iframe-block/components/embed-iframe-error-card.ts
@@ -1,5 +1,9 @@
 import { createLitPortal } from '@blocksuite/affine-components/portal';
 import type { EmbedIframeBlockModel } from '@blocksuite/affine-model';
+import {
+  DocModeProvider,
+  TelemetryProvider,
+} from '@blocksuite/affine-shared/services';
 import { unsafeCSSVarV2 } from '@blocksuite/affine-shared/theme';
 import { WithDisposable } from '@blocksuite/global/lit';
 import { EditIcon, InformationIcon, ResetIcon } from '@blocksuite/icons/lit';
@@ -191,6 +195,7 @@ export class EmbedIframeErrorCard extends WithDisposable(LitElement) {
         .model=${this.model}
         .abortController=${this._editAbortController}
         .std=${this.std}
+        .inSurface=${this.inSurface}
       ></embed-iframe-link-edit-popup>`,
       portalStyles: {
         zIndex: 'var(--affine-z-index-popover)',
@@ -210,6 +215,15 @@ export class EmbedIframeErrorCard extends WithDisposable(LitElement) {
   private readonly _handleRetry = (e: MouseEvent) => {
     e.stopPropagation();
     this.onRetry();
+
+    // track retry event
+    this.telemetryService?.track('ReloadLink', {
+      type: 'embed iframe block',
+      page: this.editorMode === 'page' ? 'doc editor' : 'whiteboard editor',
+      segment: 'editor',
+      module: 'embed block',
+      control: 'reload button',
+    });
   };
 
   override render() {
@@ -273,6 +287,16 @@ export class EmbedIframeErrorCard extends WithDisposable(LitElement) {
     return this.model.doc.readonly;
   }
 
+  get telemetryService() {
+    return this.std.getOptional(TelemetryProvider);
+  }
+
+  get editorMode() {
+    const docModeService = this.std.get(DocModeProvider);
+    const mode = docModeService.getEditorMode();
+    return mode ?? 'page';
+  }
+
   @query('.button.edit')
   accessor _editButton: HTMLElement | null = null;
 
@@ -288,6 +312,9 @@ export class EmbedIframeErrorCard extends WithDisposable(LitElement) {
   @property({ attribute: false })
   accessor std!: BlockStdScope;
 
+  @property({ attribute: false })
+  accessor inSurface = false;
+
   @property({ attribute: false })
   accessor options: EmbedIframeStatusCardOptions = {
     layout: 'horizontal',
diff --git a/blocksuite/affine/blocks/block-embed/src/embed-iframe-block/components/embed-iframe-link-edit-popup.ts b/blocksuite/affine/blocks/block-embed/src/embed-iframe-block/components/embed-iframe-link-edit-popup.ts
index 98592290ab..d33107910f 100644
--- a/blocksuite/affine/blocks/block-embed/src/embed-iframe-block/components/embed-iframe-link-edit-popup.ts
+++ b/blocksuite/affine/blocks/block-embed/src/embed-iframe-block/components/embed-iframe-link-edit-popup.ts
@@ -1,3 +1,7 @@
+import {
+  DocModeProvider,
+  TelemetryProvider,
+} from '@blocksuite/affine-shared/services';
 import { unsafeCSSVar, unsafeCSSVarV2 } from '@blocksuite/affine-shared/theme';
 import { SignalWatcher } from '@blocksuite/global/lit';
 import { DoneIcon } from '@blocksuite/icons/lit';
@@ -67,6 +71,17 @@ export class EmbedIframeLinkEditPopup extends SignalWatcher(
     }
   `;
 
+  protected override track(status: 'success' | 'failure') {
+    this.telemetryService?.track('EditLink', {
+      type: 'embed iframe block',
+      page: this.editorMode === 'page' ? 'doc editor' : 'whiteboard editor',
+      segment: 'editor',
+      module: 'embed block',
+      control: 'edit button',
+      other: status,
+    });
+  }
+
   override render() {
     const isInputEmpty = this.isInputEmpty();
     const { url$ } = this.model.props;
@@ -94,4 +109,14 @@ export class EmbedIframeLinkEditPopup extends SignalWatcher(
       </div>
     `;
   }
+
+  get telemetryService() {
+    return this.std.getOptional(TelemetryProvider);
+  }
+
+  get editorMode() {
+    const docModeService = this.std.get(DocModeProvider);
+    const mode = docModeService.getEditorMode();
+    return mode ?? 'page';
+  }
 }
diff --git a/blocksuite/affine/blocks/block-embed/src/embed-iframe-block/components/embed-iframe-link-input-base.ts b/blocksuite/affine/blocks/block-embed/src/embed-iframe-block/components/embed-iframe-link-input-base.ts
index c3ed81ae58..4a8efcf89f 100644
--- a/blocksuite/affine/blocks/block-embed/src/embed-iframe-block/components/embed-iframe-link-input-base.ts
+++ b/blocksuite/affine/blocks/block-embed/src/embed-iframe-block/components/embed-iframe-link-input-base.ts
@@ -5,11 +5,22 @@ import {
 } from '@blocksuite/affine-shared/services';
 import { isValidUrl, stopPropagation } from '@blocksuite/affine-shared/utils';
 import { WithDisposable } from '@blocksuite/global/lit';
-import { BlockSelection, type BlockStdScope } from '@blocksuite/std';
+import { noop } from '@blocksuite/global/utils';
+import {
+  BlockSelection,
+  type BlockStdScope,
+  SurfaceSelection,
+} from '@blocksuite/std';
 import { LitElement } from 'lit';
 import { property, query, state } from 'lit/decorators.js';
 
 export class EmbedIframeLinkInputBase extends WithDisposable(LitElement) {
+  // this method is used to track the event when the user inputs the link
+  // it should be overridden by the subclass
+  protected track(status: 'success' | 'failure') {
+    noop(status);
+  }
+
   protected isInputEmpty() {
     return this._linkInputValue.trim() === '';
   }
@@ -33,9 +44,20 @@ export class EmbedIframeLinkInputBase extends WithDisposable(LitElement) {
     this.store.transact(() => {
       const blockId = this.store.addBlock(flavour, { url }, parent, index);
       this.store.deleteBlock(model);
-      this.std.selection.setGroup('note', [
-        this.std.selection.create(BlockSelection, { blockId }),
-      ]);
+      if (this.inSurface) {
+        this.std.selection.setGroup('gfx', [
+          this.std.selection.create(
+            SurfaceSelection,
+            blockId,
+            [blockId],
+            false
+          ),
+        ]);
+      } else {
+        this.std.selection.setGroup('note', [
+          this.std.selection.create(BlockSelection, { blockId }),
+        ]);
+      }
     });
 
     this.abortController?.abort();
@@ -50,6 +72,7 @@ export class EmbedIframeLinkInputBase extends WithDisposable(LitElement) {
       const embedIframeService = this.std.get(EmbedIframeService);
       if (!embedIframeService) {
         console.error('iframe EmbedIframeService not found');
+        this.track('failure');
         return;
       }
 
@@ -68,7 +91,9 @@ export class EmbedIframeLinkInputBase extends WithDisposable(LitElement) {
         title: '',
         description: '',
       });
+      this.track('success');
     } catch (error) {
+      this.track('failure');
       this.notificationService?.notify({
         title: 'Error in embed iframe creation',
         message: error instanceof Error ? error.message : 'Please try again',
@@ -129,4 +154,7 @@ export class EmbedIframeLinkInputBase extends WithDisposable(LitElement) {
 
   @property({ attribute: false })
   accessor abortController: AbortController | undefined = undefined;
+
+  @property({ attribute: false })
+  accessor inSurface = false;
 }
diff --git a/blocksuite/affine/blocks/block-embed/src/embed-iframe-block/components/embed-iframe-link-input-popup.ts b/blocksuite/affine/blocks/block-embed/src/embed-iframe-block/components/embed-iframe-link-input-popup.ts
index 356616d4ea..61be4ea13d 100644
--- a/blocksuite/affine/blocks/block-embed/src/embed-iframe-block/components/embed-iframe-link-input-popup.ts
+++ b/blocksuite/affine/blocks/block-embed/src/embed-iframe-block/components/embed-iframe-link-input-popup.ts
@@ -1,3 +1,7 @@
+import {
+  DocModeProvider,
+  TelemetryProvider,
+} from '@blocksuite/affine-shared/services';
 import { unsafeCSSVar, unsafeCSSVarV2 } from '@blocksuite/affine-shared/theme';
 import { CloseIcon } from '@blocksuite/icons/lit';
 import { baseTheme } from '@toeverything/theme';
@@ -16,6 +20,7 @@ export type EmbedLinkInputPopupOptions = {
   title?: string;
   description?: string;
   placeholder?: string;
+  telemetrySegment?: string;
 };
 
 const DEFAULT_OPTIONS: EmbedLinkInputPopupOptions = {
@@ -24,6 +29,7 @@ const DEFAULT_OPTIONS: EmbedLinkInputPopupOptions = {
   title: 'Embed Link',
   description: 'Works with links of Google Drive, Spotify…',
   placeholder: 'Paste the Embed link...',
+  telemetrySegment: 'editor',
 };
 
 export class EmbedIframeLinkInputPopup extends EmbedIframeLinkInputBase {
@@ -216,6 +222,17 @@ export class EmbedIframeLinkInputPopup extends EmbedIframeLinkInputBase {
     this.abortController?.abort();
   };
 
+  protected override track(status: 'success' | 'failure') {
+    this.telemetryService?.track('CreateEmbedBlock', {
+      type: 'embed iframe block',
+      page: this.editorMode === 'page' ? 'doc editor' : 'whiteboard editor',
+      segment: this.options?.telemetrySegment ?? 'editor',
+      module: 'embed block',
+      control: 'confirm embed link',
+      other: status,
+    });
+  }
+
   override render() {
     const options = { ...DEFAULT_OPTIONS, ...this.options };
     const { showCloseButton, variant, title, description, placeholder } =
@@ -261,6 +278,16 @@ export class EmbedIframeLinkInputPopup extends EmbedIframeLinkInputBase {
     `;
   }
 
+  get telemetryService() {
+    return this.std.getOptional(TelemetryProvider);
+  }
+
+  get editorMode() {
+    const docModeService = this.std.get(DocModeProvider);
+    const mode = docModeService.getEditorMode();
+    return mode ?? 'page';
+  }
+
   @property({ attribute: false })
   accessor options: EmbedLinkInputPopupOptions | undefined = undefined;
 }
diff --git a/blocksuite/affine/blocks/block-embed/src/embed-iframe-block/configs/slash-menu/slash-menu.ts b/blocksuite/affine/blocks/block-embed/src/embed-iframe-block/configs/slash-menu/slash-menu.ts
index 89ecb8f69a..b184d3d77a 100644
--- a/blocksuite/affine/blocks/block-embed/src/embed-iframe-block/configs/slash-menu/slash-menu.ts
+++ b/blocksuite/affine/blocks/block-embed/src/embed-iframe-block/configs/slash-menu/slash-menu.ts
@@ -31,6 +31,9 @@ export const embedIframeSlashMenuConfig: SlashMenuConfig = {
           .pipe(insertEmptyEmbedIframeCommand, {
             place: 'after',
             removeEmptyLine: true,
+            linkInputPopupOptions: {
+              telemetrySegment: 'slash menu',
+            },
           })
           .run();
       },
diff --git a/blocksuite/affine/blocks/block-embed/src/embed-iframe-block/configs/toolbar.ts b/blocksuite/affine/blocks/block-embed/src/embed-iframe-block/configs/toolbar.ts
index 4d4e74a024..b6472416cb 100644
--- a/blocksuite/affine/blocks/block-embed/src/embed-iframe-block/configs/toolbar.ts
+++ b/blocksuite/affine/blocks/block-embed/src/embed-iframe-block/configs/toolbar.ts
@@ -67,6 +67,11 @@ const openLinkAction = (id: string): ToolbarAction => {
     run(ctx) {
       const component = ctx.getCurrentBlockByType(EmbedIframeBlockComponent);
       component?.open();
+
+      ctx.track('OpenLink', {
+        ...trackBaseProps,
+        control: 'open original link',
+      });
     },
   };
 };
@@ -263,6 +268,11 @@ export const builtinToolbarConfig = {
               .copySlice(slice)
               .then(() => toast(ctx.host, 'Copied to clipboard'))
               .catch(console.error);
+
+            ctx.track('CopiedLink', {
+              ...trackBaseProps,
+              control: 'copy link',
+            });
           },
         },
         {
@@ -290,6 +300,11 @@ export const builtinToolbarConfig = {
       run(ctx) {
         const component = ctx.getCurrentBlockByType(EmbedIframeBlockComponent);
         component?.refreshData().catch(console.error);
+
+        ctx.track('ReloadLink', {
+          ...trackBaseProps,
+          control: 'reload link',
+        });
       },
     },
     {
diff --git a/blocksuite/affine/blocks/block-embed/src/embed-iframe-block/embed-iframe-block.ts b/blocksuite/affine/blocks/block-embed/src/embed-iframe-block/embed-iframe-block.ts
index 82b7c37371..6c82df5e95 100644
--- a/blocksuite/affine/blocks/block-embed/src/embed-iframe-block/embed-iframe-block.ts
+++ b/blocksuite/affine/blocks/block-embed/src/embed-iframe-block/embed-iframe-block.ts
@@ -225,6 +225,7 @@ export class EmbedIframeBlockComponent extends CaptionedBlockComponent<EmbedIfra
         .model=${this.model}
         .abortController=${this._linkInputAbortController}
         .std=${this.std}
+        .inSurface=${this.inSurface}
         .options=${options}
       ></embed-iframe-link-input-popup>`,
       portalStyles: {
@@ -347,6 +348,7 @@ export class EmbedIframeBlockComponent extends CaptionedBlockComponent<EmbedIfra
         .model=${this.model}
         .onRetry=${this._handleRetry}
         .std=${this.std}
+        .inSurface=${this.inSurface}
         .options=${this._statusCardOptions}
       ></embed-iframe-error-card>`;
     }
diff --git a/blocksuite/affine/blocks/block-root/src/widgets/keyboard-toolbar/config.ts b/blocksuite/affine/blocks/block-root/src/widgets/keyboard-toolbar/config.ts
index 9670994c5d..5b7db6053f 100644
--- a/blocksuite/affine/blocks/block-root/src/widgets/keyboard-toolbar/config.ts
+++ b/blocksuite/affine/blocks/block-root/src/widgets/keyboard-toolbar/config.ts
@@ -493,6 +493,7 @@ const embedToolGroup: KeyboardToolPanelGroup = {
             linkInputPopupOptions: {
               showCloseButton: true,
               variant: 'mobile',
+              telemetrySegment: 'keyboard toolbar',
             },
           })
           .run();
diff --git a/blocksuite/affine/shared/src/services/telemetry-service/link.ts b/blocksuite/affine/shared/src/services/telemetry-service/link.ts
index 7eb14d532d..8e81523a13 100644
--- a/blocksuite/affine/shared/src/services/telemetry-service/link.ts
+++ b/blocksuite/affine/shared/src/services/telemetry-service/link.ts
@@ -11,6 +11,9 @@ export type LinkEventType =
   | 'OpenedCardStyleSelector'
   | 'SelectedCardStyle'
   | 'OpenedCardScaleSelector'
-  | 'SelectedCardScale';
+  | 'SelectedCardScale'
+  | 'OpenLink'
+  | 'EditLink'
+  | 'ReloadLink';
 
 export type LinkToolbarEvents = Record<LinkEventType, TelemetryEvent>;
diff --git a/blocksuite/affine/shared/src/services/telemetry-service/telemetry-service.ts b/blocksuite/affine/shared/src/services/telemetry-service/telemetry-service.ts
index 1111c663f5..e30b4fd6dd 100644
--- a/blocksuite/affine/shared/src/services/telemetry-service/telemetry-service.ts
+++ b/blocksuite/affine/shared/src/services/telemetry-service/telemetry-service.ts
@@ -30,6 +30,7 @@ export type TelemetryEventMap = OutDatabaseAllEvents &
     AttachmentUploadedEvent: AttachmentUploadedEvent;
     BlockCreated: BlockCreationEvent;
     EdgelessToolPicked: EdgelessToolPickedEvent;
+    CreateEmbedBlock: TelemetryEvent;
   };
 
 export interface TelemetryService {
diff --git a/blocksuite/affine/widgets/widget-drag-handle/src/watchers/drag-event-watcher.ts b/blocksuite/affine/widgets/widget-drag-handle/src/watchers/drag-event-watcher.ts
index 5c2a47666f..c211e92afc 100644
--- a/blocksuite/affine/widgets/widget-drag-handle/src/watchers/drag-event-watcher.ts
+++ b/blocksuite/affine/widgets/widget-drag-handle/src/watchers/drag-event-watcher.ts
@@ -24,6 +24,7 @@ import {
 import {
   DndApiExtensionIdentifier,
   DocModeProvider,
+  EmbedIframeService,
   TelemetryProvider,
 } from '@blocksuite/affine-shared/services';
 import {
@@ -1058,8 +1059,20 @@ export class DragEventWatcher {
           new Bound(0, 0, 0, 0);
 
         if (block.flavour === 'affine:embed-iframe') {
-          blockBound.w = EMBED_IFRAME_DEFAULT_WIDTH_IN_SURFACE;
-          blockBound.h = EMBED_IFRAME_DEFAULT_HEIGHT_IN_SURFACE;
+          let width = EMBED_IFRAME_DEFAULT_WIDTH_IN_SURFACE;
+          let height = EMBED_IFRAME_DEFAULT_HEIGHT_IN_SURFACE;
+          if (block.props.url && typeof block.props.url === 'string') {
+            const embedIframeService = this.std.get(EmbedIframeService);
+            const options = embedIframeService.getConfig(
+              block.props.url
+            )?.options;
+            if (options) {
+              width = options.widthInSurface;
+              height = options.heightInSurface;
+            }
+          }
+          blockBound.w = width;
+          blockBound.h = height;
         } else if (
           block.flavour === 'affine:attachment' ||
           block.flavour === 'affine:bookmark' ||